Brand Onboarding

Business name

Your Name

In one sentence, what does your business or product do?

Describe your ideal customer/client in detail (age, interests, challenges, etc.). Who is your target audience?

What problem does your product/service solve for your customers?

If your brand was a person, how would you describe their personality?

What are your brand’s core values?

Which archetype do you feel best represents your business?

What emotions do you want your brand to evoke in your customers?

What are the key goals you want to achieve with your brand design and strategy?

Are there any websites or designs that you like aesthetically. Add them here.

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