NSX Factor

NSX Factor produces and sells dirt bike lift straps. These are designed by riders for riders. The strategy behind this redesign was to showcase the straps as a premium product, leveraging pro-rider reviews, amateur testimonials, contrasting competitor's straps, and building a strong sales page on the website. We worked with Richard to come up with some product strategies, such as offering a limited 1 year warranty, and getting photos for all the pro-enduro riders who have used and have reviewed the straps.